Apple to apple trees from seeds - CNN

Apple empire building

Apple. Brand recognized throughout the world. Symbol minimalist style and elegance. Brought the first revolution in personal computers and software, and later in a mobile multimedia entertainment. The first work of partners Steve Wozniak and Steve Jobs was released in 1977 in Cupertino, California. Dozens of new products, years of ups and downs, the company now led to the status of the largest technology company in the world with annual revenues exceeding 60 billion dollars and valued brand, as reported in Forbes from 2010 to $ 57.4 billion - its beating main rivals Microsoft and Google.

beginnings of the former (as usual) difficult. In 1976, Jobs took up part of completing a variety of sources, while Wozniak and Ronald Wayne with a friend - the lodging facilities. In the comfort of your garage built a total of 200 computers, an Apple store and on behalf of The Byte Shop. Devices were relatively quick and easy to use. What distinguished them, it is incredibly simple design, using as few parts as it was possible. Costing 666.66 dollars. computer was taking mostly among electronics enthusiasts and engineers.

Another milestone was the Apple II - the first home computer in a plastic casing color graphics display. The newly formed company, Apple Computer, has received a loan of EUR 250 thousand. dollars., and orders for new product has increased several times. The next invention was the Apple III. Although the company has hired several thousand new employees and began to export their creations, the product has not met with commercial success due to poor design of the cooling system.

Year 1980 brought together a spectacular IPO companies. The public offering has collect ed more money than most so far made public the Ford Motor Company. With the entry to market IBM personal computer (PC - Personal Computer) in 1981, competition in the industry began to intensify. Jobs put on modern management, hiring John Sculley, president of Pepsi Cola's CEO.

After an unsuccessful premiere

Lisa computer, the introduction of distinctive folders and icons, but also too high a price - 10 thousand. dollars., in 1984 it was time to debut the legendary Mac. New applications, MacWrite and MacPaint, collaboration with Adobe Systems (fruitful release of the first LaserWriter laser printer), a simple interface and affordable price made it easier to compete with industry leader, IBM PC.

attracted a wide audience

broadcast 60-second advertising spot during the third quarter Super Bowl. Directed by Ridley Scott, announced the launch of a new Mac in the convention book "1984" George Orwell.

Legend :

^{1 - Premier Macintosh (Januar y 1984)}

^{2 - Jobs' departure from the company after a conflict with Sculley (May 1985)}

^{3 - release of Apple IIGS (September 1986)}

^{4 - Spindler replaces Sculley CEO's chair (September 1993)}

^{5 - Microsoft Windows 95 comes out (August 1995), the period of low sales of products}

^{6 - acquisition of NeXT and the return of Steve Jobs (December 1996)}

^{7 - exhibition MacWorld Expo in Boston, the announcement of the controversial agreement with Microsoft (August 1997)}

^{8 - problems with the sale of expensive new model of PowerMac G4 Cube / bubble (the second half of 2000)}

^{9 - Introduction to Mac CD / DVD SuperDrive, the reduction in prices (January 2001)}

^{10 - Prime Minister of the first iPod (October 2001)}

^{11 - opening of the iTunes Music Store (April 2003)}

^{12 - introduction to Intel Macs (August 2005)}

^{13 - 30 years of existence, a series of new iPods edition (April 2006)}

^{14 - Prime Minister of the iPhone (June 2007)}

^{15 - Prime Minister iPad (April 2010)}

Apple without Steve Jobs

Jobs

conflict with Sculley for power in the company led to the departure of the founder of the company. Apple, led by Sculley, began to look after the interests of their shareholders by paying the first dividend in May 1987, a month later there was a split of shares in the ratio 2:1.

Quarterly dividend giving a profit of about EUR 0.3 per cent. were maintained until 1995. The end of the 80s also resulted in the acquisition of five companies involved in designing software. Edition was accompanied by a series of new Mac models, including Mac II (hailed by Rolling Stone magazine, "darling of Wallstreet"), Macs, MacClassic and one of the first laptop s - PowerBook. This period was named MacAddict magazine's "first golden era" brand Macintosh.

Sales of licenses for Windows 3.0 in 1990, and 5 years later, Windows 95, which could be installed on most home computers, meant the market dominance of Microsoft's software systems. Apple used a restrictive licensing policy, giving Microsoft a competitive advantage in the face of discharge production of new PCs in the world. Successive directors, Michael Spindler and Gil Amelio, failed to stop the huge losses year. In four years, the company's sales fell by 46 percent., And the quarterly loss was recorded 7 times in a row.

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Fortunately, in 1997, salvation came in the form of a return to the bosom of the company's founder - Steve Jobs. The year before Apple acquired it was founded by IT company - NeXT, which owns Pixar animation studios. Jobs powers expanded rapidly. The exhibition MacWorld Expo in Boston, announced an agreement with Microsoft on the mutual licensing of technology.

alliance with the eternal enemy of za?egna? a mutual dispute over the copyright to the graphical user interface. Liquidation of clones of Apple computers and the opening of Apple Store online store led to the first quarterly profit for a long time. Revolutions have brought premieres of new hardware: iMac with the new Mac OS X, PowerMac G3 and iBook - stylish and affordable laptop.

Becoming Apple's CEO in 2000, Jobs launched the iTunes program and opened a chain of retail stores across America. The event ended the existence of a certain era of business was the debut of the fall of 2001 portable music player equipped with a hard drive - the iPod.

innovative player he met with the approval of Americans thirsty gadgets and after a few years of his shares in the market exceeded 75 percent. New equipment has been designer Jonathan Ive and his creations quickly became exhibits in Ne w York Museum of Modern Art in 2003 was also the iTunes online music store, offering a reasonable alternative to domestic intellectual property thieves. As it turned out, this initiative has brought us huge sums profits - 5 years later, the store exceeded the barrier of 4 billion songs sold.

chasing innovation Innovation

In subsequent years, flooding the market new models of iPods (nano, shuffle), with larger capacities, screens, sophisticated colors and shapes. MacBooks (successor iBooks), and Macs have received faster Intel processors in place of the old PowerPC platform. Their customers are not only artists and computer scientists, but with lower prices, the entire middle class. Apple products have become objects of desire of the masses of society - symbols of Western culture, a new fashion and style.

geometric increase in value and market shares of the company in 2007 led to another turning point - a media release, One Phone - t he iPhone.

Hailed by Time magazine invention of the year, it marked a revolution in the mobile market. Equipped with touch screen, wi-fi receiver, disputes the hard disk and the mass of applications, which thousands can be downloaded from the Apple Store, started the hegemony of the market of smartphones. Despite the relatively high price, the social desire for domination ensured the Apple iPhone in this segment of the electronics and led to the launch of four new models.

In 2010, she appeared iPad which is a portable computer with a touchscreen. It has extended the functionality of the iPhone, reaching sales of 15 million units within 9 months. A year later, in June, Apple unveiled its cloud platform computingow?, Cloud, dedicated to free online data collection and their transfer between Apple devices.

Disease Jobs

Already since 2004 and face a brand leader, Steve Jobs, struggled with health problems. Then underwent an oper ation for cancer of the pancreas, and five years after liver transplantation. Numerous sick leave resulted in the August 24, 2011 as a CEO was replaced by Tim Cook, and Jobs himself was appointed Chairman of the Board. October 5, 2011 Steve Jobs died at the age of 56, leaving behind most valued company in the world. Will be remembered as a charismatic leader, esthete, an innovator who built the power companies based on intellectual capital, hundreds of patents, the work of 50 thousand. employees and outstanding creativity.

Apple stock exchange

Shares of Apple Inc.. (NASDAQ: AAPL) show a high correlation with the fundamental data (events in the history of the company). Debuts new equipment, signed strategic agreements and acquisitions are clearly reflected in the share price graph. When the company founder, Steve Jobs, the brand has become synonymous with Apple, the legend of the modern electronics industry, the prices of the shares have bec ome sensitive to reports about his health, and even speech.

August 11, 2011, the company overtook Apple's oil giant Exxon Mobil, becoming the most valuable company in the world by capitalization of approximately 350 billion dollars. September 20 the price of the company reached a historic record, rising to $ 422.86 per share.

Peter

Dziadosz

Bibliography:

^{http://en.wikipedia.org/wiki/History_of_Apple_Inc.}

^{http://blog.fotogenia.info/historia-apple/}

^{http://www.marketwatch.com/investing/stock/aapl}

^{http://www.stoxline.com/quote.php?symbol=AAPL}