2011-11-08 06:24 Photo: GlennFleishman / CC / Flickr
first time in the history of the Korean electronic giant has sold more smartphones than the Cupertino giant. However, between corporations takes place two fight scenes and dependent on each other enemies.
When he died on October 5 Apple founder Steve Jobs, the CEO of respect for him Samsung’s Choi Gee-sung moved the presentation of the latest Samsung smartphone – Galaxy Nexus. Despite this, Choi had also denounced the latest presented by Apple `s iPhone 4S defining it as disappointing .
politeness also showed the Samsung CEO Lee Jae-yong accepting the invitation to the funeral service dedicated Jobsowi at Apple headquarters in Cupertino, California. However, the Korean took the opportunity to negotiate with Apple CEO Tim Cook renewal of contracts. However, the same day the head of the sector of mobile devices in the company Samsung, Shin Jong-kyun, announced in Hong Kong to tighten patent dispute with Apple. – It’s only the beginning Koreans boasted.
American and the Asian group are fighting with each other prior to 16 courts in 13 countries on four continents. Apple accuses Samsung that this blindly copied iPad. Meanwhile, Samsung claims that Apple infringes patents Koreans.
Yet both opponents can not function without each other almost. Apple and Samsung are mutually dependent on the good times and bad, but from quarter to quarter are becoming larger competitors. In the period from the face to September Samsung sold 28 million of its smartphones, followed by the first company Apple, which sold only 17 million iPhones.
– We Frenemies (friend and enemy) – said manager Kim Keun Samsung-bae in an interview with the weekly Wirtschaftswoche. Clearly Apple and Samsung are both friends and enemies. In the dispute about patents, both companies want to gain time, primarily to re-organize their relationships.
Why Apple sues Samsung exactly?
the one hand, Apple’s creative leader with its innovative products, which is now looking intensively subcontractors who will not be constituted such a threat as Samsung. On the other manufacturer of electronics and instant follower of Asia, who wants to finally qualify from the normal suppliers to the rank of Apple the manufacturer enjoying popular phones, computers and tablet PCs.
There’s a reason Apple is suing Samsung instead of the Taiwanese manufacturer HTC, or South Korean electronics maker LG Electronics, says Alvin Lim from the Fitch rating agency in Seoul.nineties Apple Samsung supplies company in the relevant electronic components, without which there would be a best seller in California. According to the statement of Swiss bank UBS, the Koreans provide the latest iPhone 4S `a flash memory chips and DRAM, and designed specifically for Apple A5 processor – the most important element of the smartphone.
Apple is the most important customer Samsung
– Apple usually consists of more than one sub-contractors , says Jim McGregor, principal analyst of U.S. research firm In-Stat. The memory chips are also Apple supplies with Japanese manufacturer Elpida and Hynix of South Korea. – does not work only in the case of processors.
The problem for Apple’s happened since the series along with the Galaxy and Android Samsung came in cheaper alternative to the iPhone ` iPad ai `a. But the quick separation of the Koreans is more difficult than expected.
Will Apple break cooperation with Samsung, read on the other side
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