* page # 0 *The software called BlackBerry Mobile Fusion will be available in the first quarter of next year and can work alongside or replace the BlackBerry Enterprise Server platform, the RIM is the operator for many companies and government agencies. He announced that Alan Panezic, vice president of platform products for the company. – It’s a really weighty strategic step – said in an interview. He added that RIM conducts tests with companies in financial services and pharmaceuticals.
In offices, there are more and more devices like the iPhone, because companies looking for savings allow employees to use their own equipment and help protect it – rather than hand them to the BlackBerry brand . Along with the new software RIM offers businesses a solution to manage both the BlackBerry phones, as well as competitive models. - There is strong demand in this area and RIM will have an advantage thanks to not only manage corporate BlackBerry phones, but also other equipment using the same console. But it will not help them at all in selling new cameras, and ultimately for them it should go – assesses Phil Redman, an analyst with research firm Gartner. RIM, based in Waterloo, Ontario announced in September the first quarterly decline in revenue for 9 years. In the third quarter of its U.S. market share fell to 9.2% from 24% a year earlier. This happens because competitors such as Apple and Samsung using the Android operating system, Google’s mobile providers offer more convenience in browsing the internet and a greater range of applications to download. RIM’s problems have prompted RBC Capital Markets analyst Mike Abramsky’ego to the suggestion that the company could increase its value by splitting the network management company and the company selling phones. Bank analyst Sanford C. Bernstein Pierre Ferragu raised its rating of the company RIM to “middle market”, providing that the rate may rise, if it is bought or management shuffle. “As more and more obvious becomes the defeat of the current strategy of RIM, we see that the involvement of a number of shareholders leads to changes in the leadership and expect to take orders” – Ferragu wrote in a statement. Panezic, who works at RIM for 11 years says that the BlackBerry Mobile Fusion is not prophetic strategic change in direction of the company. In his opinion, RIM is already in position to offer such services because of the experience in creating and managing servers to clients. – Everything we do is a combination of hardware and software, and integration into the framework of the two networks. What we do now , it’s just a transfer of this experience in another area – said Panezic. At this time, the company allows employees to use equipment such as the iPhone and Samsung Galaxy software company pays (eg, Good Technology) for the creation of a security system company e-mail on these phones. - New software was created at the insistence of RIM’s customers who are saying we want to have one console, where you can see all devices with Android, BlackBerry iPhone’yi – added Panezic. He refused to give money BlackBerry Mobile Fusion, but ensuring that it will be “competitive”. Each server will be able to handle 10 thousand. equipment, which is five times more than the RIM servers currently running.Panezic also announced that the BlackBerry Balance, which allows employees to use business phone for personal email, will be available from February on tablets produced by the same company under the name of the playbook.
Playbook, which compete with iPad, it is not able to gain popularity among business users. In the third quarter managed to sell 200 thousand. units, less than half than the previous. To revive the sale price was reduced from $ 300. to 199 dollars. Tablet PC and RIM offers free of charge to certain companies. – Companies continually change their security priorities, but the BlackBerry Balance transfer is a step in the right direction – assesses Christian Kane, an analyst with Forrester Research. Author: Hugo Miller*
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